PAYPAL LOGO GIF ANDROID

The logo name has an even more updated typeface using a clean and rounded sans serif. The connection is stated through the emblem, while the message of forwardness is communicated through the strong italics. The new emblem design featured two contrasting blue and overlapping double P.

The company also wanted to relay a new identity to its users-connection and forwardness. PayPal kept its company colors blue but changed both emblem and wordmark completely. PayPal worked with a San Francisco-based firm to create an entirely new design interface for the company. The further improvements and developments in mobile tech called this branding change into action. This new logo is considered to be the company’s most successful one. PayPal will undergo yet another logo change, but the adjustments this time are subtler. It was a big move for the company, and the proper logo was important for the success of that move. This meant that PayPal’s new logo was going to be visible on storefronts, counters, and other store features. This was also the time when PayPal partnered up with Discover Card to allow PayPal payments to be possible at any retailer that’s part of the Discover Card’s network of 7 million stores. Although it didn’t address its apparent flaws when it comes to mobile tech, it was still a much better alternative in comparison to the first logo. In 2012, PayPal upgraded their typeface to something even rounder. PayPal adapted to this need with the creation of the symbol, but the overall appeal was still seemed a bit too clunky. With handheld mobile technology having limited screen space, it was important for apps to be compact and small. This new brand representation was created just in time for the introduction of mobile apps to the world. This monogram sat on top of the company name and served as the new symbol for the brand. In addition to the new color and new typeface, PayPal also added a double-P monogram. The popularity of PayPal soared with the development of online technology, and the logo changes made sense for that time period. However, other marketers believed that the tradeoff of a more modern look and appeal far outweighed the contrast issues-and this was surely the case. For one, the original white logo contrasted well against virtually any background, while the second blue logo failed to provide contrast against some backgrounds (i.e. Some marketers believe that the second logo actually posed more problems than the first. The spacing between the letters were also increased, which resulted to a cleaner look altogether. The edges were softened, and the typeface was modernized. Two shades of blue were used to symbolize the new emblem, which had a slightly softer appeal compared to the original. The white wordmark version was completely eliminated and replaced by a blue version. PayPal’s second logo replaced the first in 2007. This affected the branding of companies as the need for compact and mobile-friendly logos began to appear. However, after the release of both the iPhone and Android, the mobile world changed dramatically. Mobile applications were basically nonexistent.

PAYPAL LOGO GIF ANDROID

Up until 2007, we didn’t have the iPhone or any Android platforms. Mobile Internet access was still limited. Online transactions were mostly done through a desktop or laptop. Back in 2007, mobile technology wasn’t as advanced as it is now. The transition of PayPal’s logos has some significant correlation with the development of technology during that time. It was a modest typographic treatment of the company name. The logo was a simple white wordmark with a blue border. First logo (1998 – 2007)įrom the founding of the company until 2007, PayPal operated under a basic logo. But one other thing that has changed with PayPal over the years is its logo. The company has experienced so many changes over the years, from operations to ownership. PayPal may have had a difficult beginning, but the company has managed to surpass challenge and emerge at the end into the company it is today. It has also become a standard in the online money transfer industry, with operations worldwide. PayPal is one of the United States’ largest corporations by revenue. Now over 20 years later, the company has undergone several acquisitions and name changes to become what it is today. The company was known as Confinity when it was first established back in 1998. Once in a while, a company comes around that completely changes the face of an industry.

Paypal logo gif